A book I wish I read earlier in my career. Godin makes an passionate case for the employee who’s driven to make a difference, to do the “work” not just their job. Godin shows us why “playing it safe” can be the riskiest decision we make.
A great marketing book. Especially from the angle of the individual wanting to invest in their own skills. The opening line: “Expert secrets is the second part of a journey you have already started” sums it up pretty well. I’ll be reaching for this book again in the future when it comes to positioning a product or individual. A call to arms for individuals to capitalise on their skills and share them with the world. Russell offers some serious advice on positioning products and expertise.
Cal’s book centres around the main hypothesis that we should “do what we love”. Cal calls this the “passion hypothesis”. That following our nose is the best way to find work that we love, and are passionate about. In the book, Cal offers a different perspective, in how we can find passionate work. This view is that: to gain passion and happiness with our work one must first become valuable. Those who are valuable receive rewards usually associated with “finding your passion”. Finding our passion is therefore a dangerous or impossible task without committing to mastery in a given field.
Despite some editing related criticisms, the book felt like it had some good insights. The insights made the book overall worthwhile. I’d recommend it for anyone starting out or frustrated about work they’re currently in.
If I was to summarise the laws into one it would be:
Create a new opportunity in a new category don’t improve another. Own the words in the category. Don’t dilute the brand with extra superfluous products. If you’re second best, you strategise based on the leader.
An outline of the forces that prevent us from doing our life’s work. How to identify what prevents us from doing our work and how to tackle it. Pressfield covers most endeavours as ones of art – from entrepreneurship to writing.
The main premise of “The Life-Changing Magic Of Tidying” is to fill your home only with things that bring you Joy. Marie Kondo goes on to state that when you have a tidy home, it can bring about other profound changes in thinking.
For those not aware, Stoicism is an ancient philosophy. It is where the word ‘Stoic’ originates in popular culture. The meaning of the word is different from the practices of the philosophy, though.
The philosophy originates from ancient letters. Sent either to others or written to the philosophers themselves. The letters are notes on wisdom and how to live and persevere. They serve as reminders to the writers on where to focus their energy and their focus to live a life of purpose.