Expert Secrets

A great marketing book. Especially from the angle of the individual wanting to invest in their own skills. The opening line: “Expert secrets is the second part of a journey you have already started” sums it up pretty well. I’ll be reaching for this book again in the future when it comes to positioning a product or individual. A call to arms for individuals to capitalise on their skills and share them with the world. Russell offers some serious advice on positioning products and expertise.