Hello and Welcome!
I’m Lou, Javascript Engineer, Consultant and Writer.


I believe every digital product creator (software developer, designer, or business owner) should have the knowledge and practical skills they need to build exceptional products, teams and careers.
About six years ago I began my own journey to becoming a programmer through the traditional route of a computer science degree. My thinking at the time was that with a degree I would be expertly prepared to go into industry and create amazing products.
Looking back, I was overly optimistic and somewhat naive. I did have enough technical skills but what I needed badly was practical industry insight. People were throwing around these terms that I’d never heard: UX, Scrum, Design Thinking, Continuous Integration. Not only that but it seems there are new tools and ideas appearing every day.
There is a time-lag between education and what happens in the industry. That’s not surprising as the world of technology re-invents new ideas in sometimes just a few years. It’s hard to believe, but mobile only overtook desktop around 2016. Since then, the world has scrambled to re-align it’s practices to incorporate these changes. Now, progressive-web-apps could change everything, taking us back out of native languages fully into the web again. But who knows?
This has lead many to feel exhausted. Myself included.
But there is a solution. The only way that we can keep up and keep our edge is by focusing time and energy into being adaptive. Focusing on foundational skills that likely won’t change and also meta-learning: Learning how to learn. We need to focus our time on what matters, otherwise we risk spinning our wheels, getting nowhere and wasting precious time that could be best enjoying our life.
That’s what this website is all about. This website is for all people who build digital products, not just programmers. It’s for separating the wheat from the chaff. By looking at timeless paradigms and ideas, putting new trends to the test and ultimately staying ahead and at the top of our game. Armed with this knowledge and practical skill we can create better products, teams and careers.
This website is for digital product creators who:
  • Think about thinks holistically, not in parts.
  • Care about putting value first.
  • Believe in just-in-time learning, not just-in-case learning.
  • Want to know the truth behind the bias.
  • Want to be at the front of the industry.

I need feedback

I believe in radically honest feedback. And this blog is for you, so I need your help to improve it.
Let me know what you want to hear about, or what you think isn’t so good. 
Alternatively if you just want to chat, feel free to get in touch. You can reach me at contact@louisjohnbichard.co.uk I’m also active on Twitter or LinkedIn.

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A word about affiliates

Unfortunately hosting this blog does have a cost. To offset this, some of the links I use are from affiliates. I’m totally upfront about this. I never recommend something I wouldn’t or haven’t already bought myself. So if you do buy something I recommend, if you use a link from this blog, I’ll see a small kickback from the purchase which helps me maintain and continue my work. Thanks in advance!

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My articles fit into the following 5 categories:
I also like to share learnings from building my own products.